Armelle Solelhac is an action sports passionate from an early age. Her master’s degree in business law (Grenoble-Alpes University, 2005) and an Executive Specialized Master degree in Marketing & Communication at ESCP Europe (Paris) in her pocket in 2009, she left to ride 280 ski areas in 27 countries on 5 continents for 2 years. Back home, she founded SWITCH, a prospective, marketing strategy and digital communication agency specialized in tourism and outdoor sports.