Founder and CEO of the marketing & communication strategy agency, SWiTCH, based in Los Angeles (USA) and in Annecy (France). Her mission is all about hunting the new consumer trends and designing amazing brands experiences to make the world even more fun and beautiful.

Professional public speaker and host who also loves to write. Topics have ranged from social media, marketing strategy and all the way to the art of travelling around the world. Trend forecasting runs as the common theme across all presentations alongside the ever-present entrepreneurial perspective.

Armelle’s Academic background includes a Specialized Master in Marketing & Communication (ESCP Europe, Paris) and a Master in Business Law (Grenoble Alpes University). She has been a snow and water sports enthusiast since early childhood. From 2005 to 2008, she spent two years skiing all over the world, visiting 274 ski areas in 27 countries on 5 continents. In 2016, she went on a second world tour of beach destinations to go surfing and diving in 11 countries on 4 continents. Since then, she continues to travel every year and has visited over 60 countries.